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"We were working with brands like Revolut and Amex, but Yonder popped up as this unique, standout credit card brand in London. They had such a fresh take on things - exactly the type of partner we wanted to work with."
Frive is a UK-based meal delivery service offering nutritionist-approved ready-to-eat meals that support your health & wellbeing. Nutrition is fundamental to thriving, and Frive makes it effortless. By delivering pre-prepared, nutritionist-approved meals, they eliminate the daily struggle of meal planning, allowing you to focus on living your life to the fullest while ensuring your body receives the nourishment it needs.
Frive was looking for a partner who could make their brand stand out in an increasingly competitive market. After hearing about Yonder's unique approach to partnerships, they saw an opportunity for a collaboration that aligned with their values and audience. Since first coming onto the platform back in August 2023, Frive has returned 6 more times.
I caught up with Will Ladds, a Business Development Manager at Frive to find out how Yonder has helped them reach their target audience and why they are continuing to work with Yonder.
The Numbers
Let's dig into it:
First Impressions
Thrive had experience working with other credit card brands, but Yonder’s rewards program and client base aligned perfectly with their own. Frive immediately recognised the synergy:
“Yonder’s members were exactly our audience - health-focused, London-centric, and active. It was an instant fit.”
With previous partnerships sometimes feeling rigid, Frive found Yonder’s approach refreshing.
“Right from my first call with Kate at Yonder, everything just clicked. The partnership felt seamless because Yonder made it simple, which is rare to find.”
The Yonder Difference: Simplicity and Customer-Centric Approach
In contrast to other companies where partnerships felt transactional, Yonder’s focus on member value over profit made the partnership much more enjoyable for Frive.
“Yonder didn’t treat the partnership as a cash grab; they truly promote brands as a benefit to their members. That approach kept everything smooth and straightforward.”
For Frive, the ease of collaboration was especially evident when updating campaign materials during a recent rebrand.
“We recently rebranded, so we needed to change all our wording and imagery. Yonder had everything updated within a day - it couldn’t have been easier.”
Key Benefits of Partnering with Yonder
Direct Reach to Target Audience
Yonder has helped Frive reach exactly the right audience. This is something that is increasingly hard in a industry that is becoming more and more competitive. From the start, Yonder was able to put Frive in front of people who are a perfect brand fit.
“Yonder places us in front of health-conscious people with a bit of extra cash, who care about what they’re consuming. It’s exactly our customer base.”
Effortless Campaign Adaptability
Frive really appreciated the flexibility and ease of the partnership. Will mentioned that the team is incredibly responsive when it comes to updating the in-app record, and also the data dashboards make it easy to understand how the campaign is tracking.
“Every month, we sync with Kate to track data, and whenever we need updates, it’s a quick and easy process.”
Consistent Performance
Frive has performed very well throughout the duration of the partnership with measurable results throughout. The results speak for themselves with 530 first time customers in the last year and 378 of them purchasing again.
"I love Yonder as a brand, but ultimately, it’s the performance that keeps us coming back. Our campaigns keep getting better as awareness builds. Yonder is growing, we’re growing—it’s a win-win.”
Why are you continuing to work with us?
Frive’s continued engagement with Yonder is based on both performance and partnership. The partnership continues to drive results for Frive and Yonder consistently exceeds expectations when it comes to campaign management. Yonder's member base is also growing MoM at an average rate of 12.4% (Nov 23-Nov 24), and with this comes new members for Frive to get in front of.
“It’s rare to find a brand you genuinely like and see results with. With Yonder, our campaigns just keep improving, and we’re growing together.”
Final Words
Working with Yonder has been a seamless, high-impact experience for Frive and Will attributes this success to Yonder’s customer-first approach, simple processes, and the positive performance of the partnership.
“Thank you for making it so easy. It’s been a pleasure."
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