Anyone living a modern life has somehow contributed to the current conditions on Earth – from air and plastics pollution to urban sprawl. How and what we consume has a direct impact on the living world – human, animal, plant, and organism. We’re disturbing it to the point that we’re creating the perfect conditions for viruses like Covid-19—and if our behavior doesn’t change, we can expect to see more pandemics in the near future.

So, what can we do? We must reconnect with what counts to allow the Earth’s balance to return. 

Here at Yonder, we believe that as we restore and rebuild in the days ahead, the types of places we highlight are exactly what people will be looking for – nature-immersive, off-the-beaten-path, and full of lessons about how to rebalance our lives. In the past, much of our vacation and getaway time has been spent in contrived environments shut off from the natural world – a cruise ship, a theme park, a casino, or an all-inclusive resort. We believe that, especially as we recover from Covid-19, people will be looking for alternatives – ones that offer them a more natural, sustainable, and healthier way of traveling and living.

We founded Yonder on the principles of connection, community, and co-existence between people and the natural world. That’s not just a philosophy, it’s the driver of our business model. As part of the “regenerative economy,” we’re working to mirror how natural ecosystems perfectly balance inputs and outputs. Our Yonder Steward community of ranchers, farmers, vintners, and nature lovers are selected because they care for the ecosystems where they live and work – so the experiences they offer not only inspire a deeper appreciation for the natural world, but also a greater sense of responsibility to protect it.

There’s still time to restore Earth’s balance. But to do that we must reconnect with nature – every step, thought and action counts.

When everyone's ready to get away, Yonder and our Stewards will be here to welcome them back to a wondrous, natural world.  This message has never been more relevant than it is today, for people and our planet.

Anyone living a modern life has somehow contributed to the current conditions on Earth--from air & plastics pollution to urban sprawl.

Want To Restore the Earth’s Balance? Reconnect With What Counts

I recall that ‘ah-ha’ moment in October 2017. We had just completed our second year of agri-tourism offerings on the farm and discovered that revenue stream surpassed all others.  Farming is a labor of love, and seldom results in monetary success, but what if? I enjoyed the many heartfelt messages left by visiting families who spent time on the farm and witnessed the natural world, which in turn offered them a chance to appreciate their special bond. Could there be a way to couple both farmer and family together while harnessing the unforced rhythms of nature to improve the lives of everyone? This is the question that I set out to answer.

With guidance from a good friend, I met my cofounder Freyr Thor, who possessed a depth of successful experience with business start-ups.  Freyr, a native from Iceland, spent his youth outdoors on farms, in the company of horses and other animals. His childhood offered unique insights into the opportunity, as well as a genuine passion for the endeavor at large that I had set out to solve. In 2018, we set out to understand the opportunity and decide if, in an underserved market, could we provide an authentic experience, for farmer and family alike, to realize a better, healthier tomorrow by connecting to nature? We decided the answer was yes and in late 2018, Yonder was born from our passion for the natural world and everything it offers.

I’m pleased to announce that starting today, Yonder is taking flight. Under Freyr’s leadership, and a team with a shared passion for the natural world and the healing powers it bestows, we built and created a truly authentic platform experience. Yonder is a catalyst for creating a harmonious world by connecting people to nature. Whether farm, ranch, vineyard, or other nature-rich destination, both Stewards and families are now poised to aid and learn from each other. Yonder’s purpose is to nurture the kinship between people, plants, animals, and all living things.

Thanks for your support, and I look forward to seeing you on the farm real soon.

Could there be a way to couple both farmer and family together while harnessing the unforced rhythms of nature to improve the lives of everyone? This is the question that I set out to answer.

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The Yonderer

Want To Restore the Earth’s Balance? Reconnect With What Counts

Freyr Thor

Yonder is taking flight!

Tim Southwell