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Some financial brands send you a festive email. We decided to take you out for Christmas.
In December, we opened the doors to Yo Yo Yo! Yonder Christmas, our first ever Christmas event for members. We thought a few people might come along, have a drink, grab a gift, head off into the night.
Instead, almost 400 members showed up. Couples on date nights. Friends popping in before a match. Groups mid-shopping spree. Full family affairs, and Christmas jumpers that deserved their own invites.
More people came than we expected. Which feels like the nicest problem to have. This wasn’t about ticking an “events” box. It was about doing what we say we do. Going a bit further. Making the membership feel like a community you can actually walk into, not just something that lives in an app.
The scene
We hosted it at BatchLdn in Seven Dials. A long-term Yonder partner, makers of beautiful suits, with a venue to match. Warm, welcoming, effortlessly chic. The kind of space that fills up quickly when people decide to stay longer than planned (they did). There were drinks flowing, food to keep things merry, and a steady hum of conversation that never really dipped.
Santa was a hit
We built a proper Santa’s Grotto. Not a “someone from the team in a red hat” situation. A real one. Photos, laughs, proof you were there.
And then there were the presents. Hundreds of them. Thanks to a very generous group of Yonder partners (and a few from us, for good measure), the gifts ranged from Botivo cans and dining vouchers to Ocean Bottles, Homework bath salts, Rye chocolates, Wednesday’s Domaine, GoPuff goodies, and some genuinely fought-over prizes like Nothing headphones and Yonder Hotels credit to mention just a few. Everything worth having. Not a single gift left by the end of the night.
The extra bits you didn’t expect
We had head massages. Because obviously. Botivo sampling stations, run by the people behind the brand, chatting properly to members. No leaflets. No sales pitch. Just good drinks and better conversations.
The Yonder team were there too. And judging by how many of you wanted to stop, chat, ask questions, or just say hi, that part mattered more than we realised. People don’t just want perks. They want to feel like there are humans behind the card.
What stayed with us
We loved meeting members. Genuinely.
We loved seeing partners and members in the same space, discovering each other properly. Trying things. Talking. Leaving with stories, not just stuff. We loved the mix. The couples, the friends, the families, the people who came alone and didn’t leave that way. We loved the jumpers. We loved the good spirits.
And we loved being reminded that community doesn’t happen by accident. You have to show up for it. Literally.
So… when was the last time a financial brand took you out for Christmas?
Not a trick question. If you were there, thank you for coming and making it what it was. If you missed it, consider this your gentle nudge. This is what being part of Yonder looks like in real life. And yes, there will be more.
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