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Some news that made our week. We’ve been included in the Sifted 100 Leaderboard for the UK and Ireland, coming in at number 27. Not that we’re counting...
It’s the first year we’ve been eligible, which makes the recognition even sweeter. The list highlights the hundred fastest-growing start-ups in the region, the ones building things people actually want and moving at a crazy pace.
Being named among them is a proper milestone for our team. And not to mention our members, who’ve been with us since day one, day one-ish, or somewhere around the time they discovered points could pay for pasta.
If you joined us recently, here’s a quick recap
Growing fast has been keeping us busy. Last year we launched our debit rewards card to sit alongside our credit card, both designed to make your everyday spending feel a little less... pointless. Plus, we've launched more rewards categories, more partners, more ways to earn and redeem, and more ways to actually enjoy your money rather than just watch it disappear on the first of the month.
And this year, things get even more interesting. We're launching some awesome new features, experimenting with some new partnerships, and we’re taking Yonder to Amsterdam as our first step outside the UK. Lekker.
Why we're doing it
Underneath all of this growth is our mission, to empower people to build financially rewarding lives. In a way that feels intuitive, human and actually enjoyable. Money is emotional. It touches every corner of life. Our job is to help make that corner feel a little lighter, a little smarter and a lot more rewarding.
Being recognised by Sifted is a reminder that we’re on the right track. But it’s also a nudge. To keep going, and keep building the kind of financial tools we all wish existed years ago.
Check out the full list
To see the other brilliant brands we're rubbing shoulders with, you can read the rankings here.
Thanks for being part of the journey. We've only just begun.
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